Influencing the Brand

Business inside ideas to share All across the globe companies allocate enormous investment in their brand development starting with the establishment of the brand identity up to the brand awareness in the target consumer groups. But the question remains – what...

Challenging the change

Business inside ideas to share We live in a changing world. A challenge of recession over the economies give a chance to re-evaluate business models, review the chain of value creation and modify the proposition to the final customers. When to consider a change as...

Creating the value @NY Times

Business inside ideas to share Creating value is like mantra companies are repeating, but do we know how to create one? Read my comment in NY Times on Creating the value – click here....

Seniors Action Pool

Seniors Action Pool And Action! If you are old enough to be on the pension, so what to occupy yourself with? Sit at home watch TV? Sleep over days and die unhappy? Well Milan has more to offer. A nice place for every senior age person to be engaged with some physical...

Thanks Mama and Papa

Thanks Mama and Papa One of the awesome names for Cafe. Made my day – Thanks Mama and Papa. Seems very cosy in a busy Milan. Next time invite your Mama and Papa for a cup of thank-you tea/coffee here 😉...